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About Us
pRETEND TO bEE
A small family run business crafting high-quality products for children ages 6 months to 11 years.
‘Ignite the imagination and encourage learning through play’
Our collection of made-to-last dressing-up costumes, toys and accessories are all designed to be both educational and fun!
Since Pretend to Bee’s launch in 2005, we’ve become a trusted name in the UK’s education sector for Early Years Role Play. Our costumes can now be found across the world in schools, role play centre’s and museums.
Our Values
Authenticity
We create high-quality, unisex products that are long-lasting, practical, and fuss-free. As a family-run business, we take pride in treating our customers with the same care we put into our designs.
Quality
Crafted from premium materials, our costumes and toys are designed for comfort, safety, durability, and reliability. Manufactured to the highest standard, our products wash, and fit well as they stand the test of time and play. Plus, thoughtful and unique details ensure they stand out through endless play.
Imagination
We believe the best way to learn and expand a child’s mind is through immersive play and sparking the imagination through connection and collaboration. Our products aim to help kids explore new roles, worlds, and ideas while learning and growing through fun.
Responsibility
We prioritise using responsibly sourced and recyclable fabrics, materials, and intricate details to ensure safety, consistency and sustainability throughout our products. In our quest to work towards a better future for our children, we have introduced eco-friendly dressing-up costumes, made at lest 90% post-consumer recycled polyester fabric.
Fun
Play is at our core—helping kids learn amongst friends, grow, and build confidence through role-play and discovery.
