Pretend to bee

We believe costumes are universal. All children can wear and play with anything. From their first steps, to nursery, school and beyond, creativity creates confidence and discovery brings development. With a nurtured imagination, a child can do anything.

Sustainable

We’re committed to protecting the planet for our children’s future. To ensure our products are kind to the environment we use:

Eco-friendly materials: Responsibly sourced packaging, materials, tags, and labels.
Recyclable packaging: Certified to the Global Recycled Standard 4.0 and free from single-use plastics.
Sustainable textiles: 99% of our products are made from widely recyclable fabrics, with over 50% using recycled materials to OEKO-TEX standards.
Responsible manufacturing: Our factories follow the Higg Facility Environmental Module for sustainable practices.

We are striving to do more every day to create a world where toys, dress-up and outfits are easy to play with, easy to wash and gentle on our planet.

Comfortable

Our handmade costumes are designed with comfort and ease in mind, to make dress-up extra special. With large openings, elasticated waists, and discreet Velcro fastenings, they’re easy to put on and can often fit over regular clothes.

We prioritise comfort with plush, cosy, and super-soft premium fabrics and intricate designs, that fit well without scratching or digging in, ensuring every child feels great while playing. Easy to wash and quick to put on, our costumes mean less ‘getting ready’ time and more joyful playtime.

Durable

Made to last, our high-quality products are designed to bring joy time and time again. Each item is crafted with carefully chosen fabrics and details to ensure they are safe, durable, and machine washable when care instructions are followed.

Designed to be shared, reused, and eventually recycled, we hope our products can be passed on, loved again, and enjoyed for years to come.

Safe & Fair

We take safety seriously. All our products meet the highest standards, carrying both the CE mark and UKCA mark to comply with European and UK regulations. Fully tested to EC Toy Safety Directive and EN71 Toy Safety Standards, our products are low flammability, azo-dye free, formaldehyde free, non-toxic, and safe for children.

Our commitment to fairness is just as strong. We only work with fully audited factories that are socially and ethically compliant. Our supply chain is SEDEX approved, with facilities undergoing annual International Labour Standard social audits, certified Quality Management systems, and adhering to the Ethical Trade Initiative base code.

Every product is crafted from renewable materials, designed by our experienced UK-based team, and crafted with durable, high-quality fabrics to ensure they’re safe, ethical, and made to last.